Crafter’s Companion is celebrating a new partnership with the latest shopping channel for craft, HobbyMaker.

The new partnership will be supported by a series of shows beginning 2 March, featuring Crafter’s Companion’s popular craft experts including Sara Davies, Leann Chivers, Debbie Fisher, Debby Robinson, Jan Brown and Craig Laird alongside HobbyMaker’s team of presenters.

Each programme will feature exciting demonstrations showcasing innovative launches from the company’s much-loved brands including Gemini, Spectrum Noir, Crafter’s Companion, Violet Studio and more.

HobbyMaker has been established by employee-owned company Gemporia Partnership. The channel will be a destination to showcase the very best of paper craft creativity, as well as introducing and leading the market on a range of other crafts and mediums. In addition to HobbyMaker, Gemporia Partnership owns a number of popular channels including Gemporia, Jewellery Maker, Sewing Street, Gem Collector and Gemporia Lifestyle.

Sara Davies MBE, founder and creative director of Crafter’s Companion, said: “We are so thrilled to be HobbyMaker’s new partner. We want to educate and inspire our fantastic community, and our forward-thinking teams have some brilliant ideas for encouraging even more people to try this diverse craft for the first time.

“I am really looking forward to being joined by some familiar friends and new faces on the channel and I’m eager to see our plans come to life!”

Laura Arlow, general manager – commercial at Crafter’s Companion, said: “Gemporia has a fantastic reputation of delivering engaging and exciting shows, so we are delighted to be HobbyMaker’s new partner. As crafting continues to grow in popularity, we’re passionate about supporting the channel’s vision of introducing more people to this wonderful community.”

Scott Stone, managing director HobbyMaker said: “We are incredibly excited to be partnering with Crafter’s Companion to showcase their amazing creativity. We can’t wait to get started and introduce more people to the ever-passionate crafting community.”